How to Write Better Page Titles and Meta Descriptions

Your page title is usually the clickable headline in search results. The meta description is often used as the snippet underneath. Neither guarantees a ranking, but both help people decide whether to click.

Page titles

• Describe what the page is about, then add your brand: "Diagnostic Imaging in Lagos | Example Clinic".
• Keep each page's title unique. FADRO's Full Website Audit flags titles shared by several pages.
• Aim for roughly 30–60 characters. Longer titles may be cut off; this is a guideline, not a rule.

Meta descriptions

• Summarise the page in one or two plain sentences, around 70–160 characters.
• Say what the visitor will find or be able to do.
• Search engines sometimes choose their own snippet text, even when a good description exists.

Example

<title>BSc Computer Science Admissions | Example University</title>
<meta name="description" content="Entry requirements, deadlines and how to apply for our BSc Computer Science programme.">

Check your pages

A Quick Audit shows the title and description FADRO found, their length and any problems. Audit a page now